Creative Director | Director
The piece was used as promotional material for CreativeMornings, a breakfast lecture series for the creative community around the world.
Concept: Roman Magbanua
Creative | Art Direction: Roman Magbanua
Production: Black Rhino Creative
Choreography: Ralph Escamillan
Dancer: Eden Solomon
Concept
I wanted to create something different. I wanted to make a connection between two elegant yet structured art forms that the audience could connect to. Loving the art of calligraphy I thought about the most visual representations of form, elegance, and rhythm and how to bring them together.
“Is calligraphy is a dying art? Sadly, I think it is. Specifically in the traditional calligraphy style. But you know, there are some things that really cannot be done in any other way, other than something written by hand. ”