This was the marquee piece that kicked off the Imagine Gift Catalogue campaign. Along with this, we also created three roll out videos as part of a larger digital strategy.

Full commercial.

Shortened versions for social media roll outs.

Creative Director | Director: Roman Magbanua

Production: Black Rhino Creative

Concept

As adults we tend to over complicate things and in doing so we keep ourselves from creating action even though we have the best intentions. This juxtaposition from two very different age groups gives us honest answers on why we haven't created change yet and what we would do if we could.